Tifo Football, the renowned media brand and YouTube channel now part of The Athletic, highlighted South Bronx United in its most recent video. The YouTube channel has more than 719,000 subscribers in addition to followers on its social media platforms. The introduction to “The Story of South Bronx United” reads:

Perennially celebrated for its position as hip hop ground zero, the South Bronx was the birthplace of a cultural movement founded by the likes of DJ Kool Herc, Afrika Bambaataa and Grandmaster Flash. It was here in the mid-70s that these famed musical figures determined to use sound as a tool to draw young people away from gang violence and back into society.

Almost 50 years later, history is being repeated in a district reported to be the nation’s poorest, with approximately 50% of neighbourhoods experiencing high or extreme poverty. This time, football is taking a leading role, in the work of South Bronx United.

Tifo Studios, April 20, 2020

The video is produced by Ben Gilbert and Phillipe Fenner. Tifo Studios produces illustrated and live action YouTube videos that address all aspects of the game, including tactics, history, and the business of football. Their podcasts interview some of the game’s leading figures and their editorial covers football with depth and insight. Tifo was nominated by the Football Supporters’ Federation for the ‘Best Online Media’ Award in 2017 & 2018. Tifo describes itself: “Tifo loves football. We know there’s an appetite for thoughtful, intelligent content, for stuff that makes the complicated simple.”