BRONX, NY – South Bronx United today announced it has been awarded a $17,000 grant from the U.S. Soccer Foundation, the national model for sports-based youth development programs in underserved communities. This grant is intended to fund the growth of girls soccer programming, with a focus on increasing engagement in the borough’s African-American and African immigrant communities. South Bronx United was one of five organizations to receive a grant.

“We are thrilled to be recipients of the U.S. Soccer Foundation’s Program Grant and its initiative to get more girls in the game,” said South Bronx United’s Executive Director Andrew So. “With the 2019 Women’s World Cup getting underway, there is no better time to highlight the lack of representation of women and girls of color in soccer and to invest in making a change. The grant will provide the resources to help us make inroads into underrepresented communities in New York’s most underserved neighborhoods.”

Founded in 2009, South Bronx United serves approximately 300 girls annually and 1,100 children and youth in all with programs both on the soccer field and in the classroom. In addition to recreational and competitive soccer programs, SBU offers academic enrichment, college prep, leadership development, health and wellness education, immigration legal services, and other individual and family supports.

This grant was awarded as part of the U.S. Soccer Foundation’s annual Program Grants. This year, the U.S. Soccer Foundation and Johnson & Johnson joined forces to fund grants under the category, Reaching Her Potential.

“Soccer is a powerful tool, not only to get young people active, but to teach important life skills that help them succeed on and off the pitch,” said Sarah Pickens, Associate Vice President of Programs at the U.S. Soccer Foundation. “We’re excited that, in working with these grant recipients to address barriers that have excluded girls from the game in the past, we can make sure that more young females are encouraged to play soccer and can reap all the benefits the sport has to offer.”

“Johnson & Johnson is focused on providing girls with opportunities to grow into strong leaders on and off the pitch,” said Heather Horner, Marketing Manager at Johnson & Johnson. “As part of our Because She Can campaign to empower young women, we’re proud to partner with the U.S. Soccer Foundation to offer assistance to amazing organizations working to develop girls into leaders of the future through soccer.”

Since its inception in 1994, the U.S. Soccer Foundation has awarded more than $100 million in grants to non-profit organizations in all 50 states and the District of Columbia.

Media Contact:

Caitie Adams, Development Manager, South Bronx United, (718) 404-9281